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Core Values

A small set of timeless guiding principles that require no extra justification.

Integrity

We do what we say we are going to do.

Courage

We explore new opportunities with confidence and resolve.

Respect

We respect each other’s uniqueness and value the contributions and opinions of others.

Empathic Listening

We first seek to understand both customers and employees.

Education

We focus on unending learning for employees and customers.

Fun

We enjoy what we do.

Peace of Mind

The key to our success has been and will continue to be our ability to “get close” to our customer.

Peace of Mind (Our Brand Equity)
is the culmination of the following: